Store equity and behavioral intentions: The moderating role of the retailer’s technology

  1. Gil-Saura, I.
  2. Molina, M.E.R.
  3. Berenguer-Contri, G.
Journal:
Journal of Product and Brand Management

ISSN: 1061-0421

Year of publication: 2016

Volume: 25

Issue: 7

Pages: 642-650

Type: Article

DOI: 10.1108/JPBM-11-2015-1035 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus