Customer segmentation based on store equity: What explains customer store preference?
- Gil Saura, I.
- Berenguer-Contrí, G.
- Ruiz Molina, M.E.
- Michel, G.
ISSN: 1479-1803, 1350-231X
Année de publication: 2017
Volumen: 24
Número: 6
Pages: 546-561
Type: Article