Customer segmentation based on store equity: What explains customer store preference?

  1. Gil Saura, I.
  2. Berenguer-Contrí, G.
  3. Ruiz Molina, M.E.
  4. Michel, G.
Journal:
Journal of Brand Management

ISSN: 1479-1803,  1350-231X

Year of publication: 2017

Volume: 24

Issue: 6

Pages: 546-561

Type: Article

DOI: 10.1057/S41262-017-0049-1 GOOGLE SCHOLAR
Data source: Scopus