Influence of Advertising on Brand Personality in The Airline Sector: The Case of Spain
- Cervera-Taulet, A.
- Schlesinger, M.W.
- Yagüe-Guillen, M.J.
ISSN: 1054-8408
Année de publication: 2013
Volumen: 30
Número: 5
Pages: 445-454
Type: Article
Revue:
Journal of Travel and Tourism Marketing
