Influence of Advertising on Brand Personality in The Airline Sector: The Case of Spain

  1. Cervera-Taulet, A.
  2. Schlesinger, M.W.
  3. Yagüe-Guillen, M.J.
Journal:
Journal of Travel and Tourism Marketing

ISSN: 1054-8408

Year of publication: 2013

Volume: 30

Issue: 5

Pages: 445-454

Type: Article

DOI: 10.1080/10548408.2013.803390 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus