Influence of Advertising on Brand Personality in The Airline Sector: The Case of Spain
- Cervera-Taulet, A.
- Schlesinger, M.W.
- Yagüe-Guillen, M.J.
ISSN: 1054-8408
Argitalpen urtea: 2013
Alea: 30
Zenbakia: 5
Orrialdeak: 445-454
Mota: Artikulua
Aldizkaria:
Journal of Travel and Tourism Marketing
