Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit
ISSN: 1352-7266, 1466-4445
Année de publication: 2012
Volumen: 18
Número: 4
Pages: 265-283
Type: Article
ISSN: 1352-7266, 1466-4445
Année de publication: 2012
Volumen: 18
Número: 4
Pages: 265-283
Type: Article