Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit

  1. Bigné-Alcañiz, E.
  2. Currás-Pérez, R.
  3. Ruiz-Mafé, C.
  4. Sanz-Blas, S.
Aldizkaria:
Journal of Marketing Communications

ISSN: 1352-7266,  1466-4445

Argitalpen urtea: 2012

Alea: 18

Zenbakia: 4

Orrialdeak: 265-283

Mota: Artikulua

DOI: 10.1080/13527266.2010.521358 GOOGLE SCHOLAR
Datuen iturria: Scopus