Social media communications and festival brand equity: Millennials vs Centennials

  1. Llopis-Amorós, M.-P.
  2. Gil-Saura, I.
  3. Ruiz-Molina, M.E.
  4. Fuentes-Blasco, M.
Aldizkaria:
Journal of Hospitality and Tourism Management

ISSN: 1839-5260,  1447-6770

Argitalpen urtea: 2019

Alea: 40

Orrialdeak: 134-144

Mota: Artikulua

DOI: 10.1016/J.JHTM.2019.08.002 GOOGLE SCHOLAR
Datuen iturria: Scopus