Social media communications and festival brand equity: Millennials vs Centennials

  1. Llopis-Amorós, M.-P.
  2. Gil-Saura, I.
  3. Ruiz-Molina, M.E.
  4. Fuentes-Blasco, M.
Journal:
Journal of Hospitality and Tourism Management

ISSN: 1839-5260,  1447-6770

Year of publication: 2019

Volume: 40

Pages: 134-144

Type: Article

DOI: 10.1016/J.JHTM.2019.08.002 GOOGLE SCHOLAR
Data source: Scopus