Brand credibility in cause-related marketing: The moderating role of consumer values
ISSN: 1061-0421
Année de publication: 2009
Volumen: 18
Número: 6
Pages: 437-447
Type: Article
ISSN: 1061-0421
Année de publication: 2009
Volumen: 18
Número: 6
Pages: 437-447
Type: Article