Brand credibility in cause-related marketing: The moderating role of consumer values

  1. Bigné-Alcañiz, E.
  2. Currás-Pérez, R.
  3. Sánchez-García, I.
Aldizkaria:
Journal of Product and Brand Management

ISSN: 1061-0421

Argitalpen urtea: 2009

Alea: 18

Zenbakia: 6

Orrialdeak: 437-447

Mota: Artikulua

DOI: 10.1108/10610420910989758 GOOGLE SCHOLAR
Datuen iturria: Scopus