Brand credibility in cause-related marketing: The moderating role of consumer values

  1. Bigné-Alcañiz, E.
  2. Currás-Pérez, R.
  3. Sánchez-García, I.
Journal:
Journal of Product and Brand Management

ISSN: 1061-0421

Year of publication: 2009

Volume: 18

Issue: 6

Pages: 437-447

Type: Article

DOI: 10.1108/10610420910989758 GOOGLE SCHOLAR
Data source: Scopus