Publicaciones en las que colabora con MAJA SERIC - (33)

2023

  1. Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

    European Journal of Tourism Research, Vol. 35

  2. The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry

    Journal of East European Management Studies, Vol. 28, Núm. 2, pp. 347-373

  3. The impact of value co-creation in sustainable services: understanding generational differences

    Journal of Services Marketing, Vol. 37, Núm. 2, pp. 155-167

2022

  1. ¿Cómo impulsa la Comunicación Integrada de Marketing la satisfacción del huésped?: Una propuesta a través del conocimiento ecológico y la co-creación de valor

    Management Letters / Cuadernos de Gestión, Vol. 22, Núm. 1, pp. 7-20

2021

  1. Efectos de la comunicación integrada de marketing sobre el valor de marca: el rol de la cocreación de valor y el conocimiento ecológico del huésped

    Revista Perspectiva Empresarial, Vol. 8, Núm. 1, pp. 55-70

  2. Effects of integrated marketing communication on brand equity: the rote of value co-creation and guest's ecological knowledge

    REVISTA PERSPECTIVA EMPRESARIAL, Vol. 8, Núm. 1, pp. 55-70

2020

  1. The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing

    Journal of Relationship Marketing, Vol. 19, Núm. 4, pp. 253-286

2019

  1. Influence of environmental practices on brand equity, satisfaction and word of mouth

    Journal of Brand Management, Vol. 26, Núm. 6, pp. 646-657

  2. Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?

    International Journal of Contemporary Hospitality Management, Vol. 31, Núm. 9, pp. 3526-3546

2018

  1. Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment

    Current Issues in Tourism, Vol. 21, Núm. 14, pp. 1621-1643

  2. Perceptual and relational approach to hotel brand equity Measurement, criticism, and challenges

    ROUTLEDGE HANDBOOK OF HOSPITALITY MARKETING (ROUTLEDGE), pp. 234-244

2017

  1. Analysing the fulfilment of service recovery paradox in retailing

    International Review of Retail, Distribution and Consumer Research, Vol. 27, Núm. 4, pp. 369-389

  2. Customer-based brand equity building: Empirical evidence from Croatian upscale hotels

    Journal of Vacation Marketing, Vol. 23, Núm. 2, pp. 133-144

  3. Perceptual and relational approach to hotel brand equity: Measurement, criticism, and challenges

    The Routledge Handbook of Hospitality Marketing (Taylor and Francis), pp. 234-244

  4. The causal relationship between store equity and loyalty: Testing two alternative models in retailing

    Journal of Brand Management, Vol. 24, Núm. 2, pp. 193-208

2016

  1. Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels

    Journal of Service Theory and Practice, Vol. 26, Núm. 1, pp. 2-27

  2. Ict for external use in Croatian four- and five-star hotels

    Tourism and Hospitality Management, Vol. 22, Núm. 1, pp. 69-85

  3. Latest technology and communication consistency in hospitality: A comparison between two mediterranean countries

    Economic Research-Ekonomska Istrazivanja , Vol. 29, Núm. 1, pp. 1091-1108

2015

  1. The impact of integrated marketing communications on hotel brand equity: Does national culture matter?

    Handbook of Research on Global Hospitality and Tourism Management (IGI Global), pp. 440-467

2014

  1. Fidelizar a través del capital de marca en el comercio minorista: el papel antecente de las TIC

    Experiencia y comportamiento del cliente en un entorno multicanal: claves de éxito para fabricantes y detallistas