JOSE ENRIQUE
BIGNE ALCAÑIZ
CATEDRÁTICO/A DE UNIVERSIDAD
MARIA ASUNCION
HERNANDEZ FERNANDEZ
TITULAR D'UNIVERSITAT
Publications by the researcher in collaboration with MARIA ASUNCION HERNANDEZ FERNANDEZ (1)
2012
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Product Placement in Video Games as a Marketing Strategy: An Attempt to Analysis in Disney Company
Advances in Advertising Research (Wiesbaden, GW : Gabler, 2010-2012), pp. 3-20