RAFAEL MARTIN
CURRAS PEREZ
TITULAR DE UNIVERSIDAD
CARLA
RUIZ MAFE
CATEDRÁTICO/A DE UNIVERSIDAD
Publicaciones en las que colabora con CARLA RUIZ MAFE (27)
2024
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Disentangling the link between service quality and customer brand engagement: The case of abu khader automotive
Improving Service Quality and Customer Engagement With Marketing Intelligence (IGI Global), pp. 65-96
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Do customer orientation strategies drive an excellent customer experience? The case of Abu Khader automotive
Marketing Innovation Strategies and Consumer Behavior (IGI Global), pp. 175-198
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Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study
Computers in Human Behavior, Vol. 153
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How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study
Technological Forecasting and Social Change, Vol. 199
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I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination
Current Issues in Tourism, Vol. 27, Núm. 20, pp. 3369-3384
2022
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Is a virtual visit to a heritage tourist destination informative?: design variables that influence intention to recommend the destination
Leveraging new business technology for a sustainable economic recovery
2021
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Efectos de los usos y gratificaciones de Facebook en la elección de destinos turísticos
Revista de ciencias sociales, Vol. 27, Núm. 3, pp. 120-138
2020
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The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services
Journal of Service Management, Vol. 31, Núm. 3, pp. 465-487
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The effects of ewom in social media on tourism services
Proceedings of the International Conference on Tourism Research
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What factors make an online review about a tourist destination more persuasive and informative?
Proceedings of the International Conference on Tourism Research
2019
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Destination appeal through digitalized comments
Journal of Business Research, Vol. 101, pp. 447-453
2018
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Improving student engagement through collaborative learning. A study on gamification in master degree programs
EDULEARN18 Proceedings: 10th International Conference on Education and New Learning Technology (July 2nd-4th, 2018, Palma, Spain)
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The role of emotions and conflicting online reviews on consumers’ purchase intentions
Journal of Business Research, Vol. 89, pp. 336-344
2017
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Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context
Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 131-145
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EXPLORING STUDENTS COMMITMENT TO COLLABORATIVE LEARNING: AN APPLICATION OF THE STIMULUS-ORGANISM-RESPONSE MODEL TO TED LESSONS
INTED2017: 11TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE
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WHAT DRIVES PERCEIVED VALUE OF COLLABORATIVE LEARNING? AN FSQCA APPROACH
INTED2017: 11TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE
2016
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AN ASSESSMENT OF FACULTY USAGE OF TED LESSONS AS A TEACHING RESOURCE
EDULEARN16: 8TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES
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THE USE OF GAMIFICATION IN MASTER DEGREE PROGRAMS. EFFECTS ON STUDENTS' SATISFACTION AND POSITIVE WORD OF MOUTH
EDULEARN16: 8TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES
2014
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Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective
Industrial Management and Data Systems, Vol. 114, Núm. 9, pp. 1477-1498
2013
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Social network loyalty: Evaluating the role of attitude, perceived risk and satisfaction
Online Information Review, Vol. 37, Núm. 1, pp. 61-82