Publications by the researcher in collaboration with CARLA RUIZ MAFE (27)

2024

  1. Disentangling the link between service quality and customer brand engagement: The case of abu khader automotive

    Improving Service Quality and Customer Engagement With Marketing Intelligence (IGI Global), pp. 65-96

  2. Do customer orientation strategies drive an excellent customer experience? The case of Abu Khader automotive

    Marketing Innovation Strategies and Consumer Behavior (IGI Global), pp. 175-198

  3. Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study

    Computers in Human Behavior, Vol. 153

  4. How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study

    Technological Forecasting and Social Change, Vol. 199

  5. I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

    Current Issues in Tourism, Vol. 27, Núm. 20, pp. 3369-3384

2022

  1. Is a virtual visit to a heritage tourist destination informative?: design variables that influence intention to recommend the destination

    Leveraging new business technology for a sustainable economic recovery

2021

  1. Efectos de los usos y gratificaciones de Facebook en la elección de destinos turísticos

    Revista de ciencias sociales, Vol. 27, Núm. 3, pp. 120-138

2020

  1. The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

    Journal of Service Management, Vol. 31, Núm. 3, pp. 465-487

  2. The effects of ewom in social media on tourism services

    Proceedings of the International Conference on Tourism Research

  3. What factors make an online review about a tourist destination more persuasive and informative?

    Proceedings of the International Conference on Tourism Research

2019

  1. Destination appeal through digitalized comments

    Journal of Business Research, Vol. 101, pp. 447-453

2018

  1. Improving student engagement through collaborative learning. A study on gamification in master degree programs

    EDULEARN18 Proceedings: 10th International Conference on Education and New Learning Technology (July 2nd-4th, 2018, Palma, Spain)

  2. The role of emotions and conflicting online reviews on consumers’ purchase intentions

    Journal of Business Research, Vol. 89, pp. 336-344

2017

  1. Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context

    Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 131-145

  2. EXPLORING STUDENTS COMMITMENT TO COLLABORATIVE LEARNING: AN APPLICATION OF THE STIMULUS-ORGANISM-RESPONSE MODEL TO TED LESSONS

    INTED2017: 11TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE

  3. WHAT DRIVES PERCEIVED VALUE OF COLLABORATIVE LEARNING? AN FSQCA APPROACH

    INTED2017: 11TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE

2016

  1. AN ASSESSMENT OF FACULTY USAGE OF TED LESSONS AS A TEACHING RESOURCE

    EDULEARN16: 8TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES

  2. THE USE OF GAMIFICATION IN MASTER DEGREE PROGRAMS. EFFECTS ON STUDENTS' SATISFACTION AND POSITIVE WORD OF MOUTH

    EDULEARN16: 8TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES

2014

  1. Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective

    Industrial Management and Data Systems, Vol. 114, Núm. 9, pp. 1477-1498

2013

  1. Social network loyalty: Evaluating the role of attitude, perceived risk and satisfaction

    Online Information Review, Vol. 37, Núm. 1, pp. 61-82