CARLA
RUIZ MAFE
CATEDRÀTIC/A D'UNIVERSITAT
ALBERTO
BADENES ROCHA
AYUDANTE DOCTOR/A
Publications by the researcher in collaboration with ALBERTO BADENES ROCHA (10)
2023
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The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study
Journal of Business Research, Vol. 157
2022
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Impact of cause-related marketing on consumer advocacy and cause participation: A causal model based on self-reports and eye-tracking measures
Psychology and Marketing, Vol. 39, Núm. 1, pp. 214-226
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Online Food Delivery: An Overview and Bibliometric Analysis
Proceedings of the International Conference on Tourism Research
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Personal, experiential and sustainability related factors to explain food delivery apps use and recommendation: a review
Adaptación de la comunicación corporativa a la era post-Covid (Fragua), pp. 365-387
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Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter
International Journal of Advertising, Vol. 41, Núm. 8, pp. 1454-1476
2021
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Consumer engagement in the hotel sector through Twitter: The role of CSR, consumer trust and identification
Innovación y estrategias en el comercio y en servivios en general: de lo físico a lo digital (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 181-205
2019
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Development of a blended course for online teaching: Process and outcomes
Journal of Management and Business Education, Vol. 2, Núm. 2, pp. 108-126
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Engaging customers through user-and company-generated content on CSR
Spanish journal of marketing-ESIC, Vol. 23, Núm. 3, pp. 339-371
2018
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Aula virtual: Habilidades en el docente para impulsar el engagement en el estudiante
Journal of Management and Business Education, Vol. 1, Núm. 2, pp. 87-105
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Virtual classroom: lecturer skills to promote student engagement
Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería