CARLA
RUIZ MAFE
CATEDRÁTICO/A DE UNIVERSIDAD
CARMEN
PEREZ CABAÑERO
TITULAR DE UNIVERSIDAD
Publicacións nas que colabora con CARMEN PEREZ CABAÑERO (3)
2025
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Using Big Data to gain insights into customer emotions after a tourist experience
Handbook on Big Data Marketing and Management in Tourism and Hospitality (Edward Elgar Publishing Ltd.), pp. 22-38
2023
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Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations
Service Business, Vol. 17, Núm. 1, pp. 281-314
2020
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Brand love is all around: loyalty behaviour, active and passive social media users
Current Issues in Tourism, Vol. 23, Núm. 13, pp. 1613-1630