CARLA
RUIZ MAFE
CATEDRÀTIC/A D'UNIVERSITAT
INES
KUSTER BOLUDA
CATEDRÀTIC/A D'UNIVERSITAT
Publications by the researcher in collaboration with INES KUSTER BOLUDA (4)
2024
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Negative customer engagement and brand hate in users of extreme snow-sports brands
Improving Service Quality and Customer Engagement With Marketing Intelligence (IGI Global), pp. 114-142
2017
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¿Es efectiva la publicidad móvil?
Revista de ciencias sociales, Vol. 23, Núm. 1, pp. 22-33
2016
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Algunas reflexiones sobre el marketing y la publicidad móvil
3c Tecnología: glosas de innovación aplicadas a la pyme, Vol. 5, Núm. 1, pp. 25-40
2014
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Success factors influencing consumers' willingness to purchase brands advertised through the mobile phone
Mobile Electronic Commerce: Foundations, Development, and Applications (CRC Press), pp. 395-412