Publicaciones en las que colabora con INES KUSTER BOLUDA (6)

2024

  1. Inward negative emotions and brand hate in users of snow-sports’ brands

    Journal of Product and Brand Management, Vol. 33, Núm. 6, pp. 745-760

  2. Negative customer engagement and brand hate in users of extreme snow-sports brands

    Improving Service Quality and Customer Engagement With Marketing Intelligence (IGI Global), pp. 114-142

2017

  1. ¿Es efectiva la publicidad móvil?

    Revista de ciencias sociales, Vol. 23, Núm. 1, pp. 22-33

2016

  1. Algunas reflexiones sobre el marketing y la publicidad móvil

    3c Tecnología: glosas de innovación aplicadas a la pyme, Vol. 5, Núm. 1, pp. 25-40

2015

  1. Success factors influencing consumers' willingness to purchase brands advertised through the mobile phone

    MOBILE ELECTRONIC COMMERCE: FOUNDATIONS, DEVELOPMENT, AND APPLICATIONS (CRC PRESS-TAYLOR & FRANCIS GROUP), pp. 395-412

2014

  1. Success factors influencing consumers' willingness to purchase brands advertised through the mobile phone

    Mobile Electronic Commerce: Foundations, Development, and Applications (CRC Press), pp. 395-412