CARLA
RUIZ MAFE
CATEDRÀTIC/A D'UNIVERSITAT
MARIA JOSE
MIQUEL ROMERO
CATEDRÀTIC/A D'UNIVERSITAT
Publications by the researcher in collaboration with MARIA JOSE MIQUEL ROMERO (1)
2012
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The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behavior
Advances in Advertising Research (Wiesbaden, GW : Gabler, 2010-2012), pp. 193-215