JENELY DAYANA
VILLAMEDIANA PEDROSA
Investigador/a Contractada M.Salas
NATALIA MELANIA
VILA LOPEZ
CATEDRÀTIC/A D'UNIVERSITAT
Publications by the researcher in collaboration with NATALIA MELANIA VILA LOPEZ (5)
2023
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Positive and negative customer engagement in the tourism industry: Should these constructs be studied separately?
Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 25-42
2021
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Las redes sociales, una herramienta para recuperación del turismo en la Comunidad
Revista de treball, economia i societat, Núm. 101
2020
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Predictors of tourist engagement: Travel motives and tourism destination profiles
Journal of Destination Marketing and Management, Vol. 16
2019
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Destination engagement on Facebook: Time and seasonality
Annals of Tourism Research, Vol. 79
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Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis
Current Issues in Tourism, Vol. 22, Núm. 15, pp. 1841-1861