MARIO
ALGUACIL JIMENEZ
AYUDANTE DOCTOR/A
FERRAN
CALABUIG MORENO
TITULAR DE UNIVERSIDAD
Publicaciones en las que colabora con FERRAN CALABUIG MORENO (11)
2023
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La percepción de marca en los centros de fitness: Una comparativa según el modelo premium y low-cost
Retos: nuevas tendencias en educación física, deporte y recreación, Núm. 50, pp. 746-760
2022
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How can the management of fitness centres be improved through corporate image and brand image?
Economic Research-Ekonomska Istrazivanja , Vol. 35, Núm. 1, pp. 3378-3396
2021
2020
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Future Intentions of Fitness Center Customers: Effect of Emotions, Perceived Well-Being and Management Variables
Frontiers in Psychology, Vol. 11
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Influence of brand image of a sports event on the recommendation of its participants
Sustainability (Switzerland), Vol. 12, Núm. 12
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Perception of the fair social distribution of benefits and costs of a sports event: An analysis of the mediating effect between perceived impacts and future intentions
Sustainability (Switzerland), Vol. 12, Núm. 11
2019
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Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?
International Journal of Sport Management and Marketing, Vol. 19, Núm. 5-6, pp. 371-388
2018
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Brand perception and its relation to perceived performance of a public sports service
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 891-910
2017
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Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 12, Núm. 2, pp. 54-70
2015
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Brand perception and its relation to perceived performance of a public sports service
Engaging Consumers through Branded Entertainment and Convergent Media (IGI Global), pp. 202-220
2014
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Relación entre la imagen de marca, la calidad percibida y las intenciones futuras en servicios deportivos públicos
El deporte: dinamizador económico