Publications by the researcher in collaboration with FERRAN CALABUIG MORENO (14)

2024

  1. Brand perception and its relationships to satisfaction with a virtual sporting event

    International Journal of Sports Marketing and Sponsorship, Vol. 25, Núm. 5, pp. 1059-1078

  2. PREDICTING LOYALTY AND WORD-OF-MOUTH AT A SPORTS EVENT THROUGH A STRUCTURAL MODEL AND POSTERIORI UNOBSERVED SEGMENTATION

    Event Management, Vol. 28, Núm. 3, pp. 401-419

  3. Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender

    Physical Culture and Sport, Studies and Research, Vol. 104, Núm. 1, pp. 66-77

2023

  1. La percepción de marca en los centros de fitness: Una comparativa según el modelo premium y low-cost

    Retos: nuevas tendencias en educación física, deporte y recreación, Núm. 50, pp. 746-760

2022

  1. How can the management of fitness centres be improved through corporate image and brand image?

    Economic Research-Ekonomska Istrazivanja , Vol. 35, Núm. 1, pp. 3378-3396

2021

  1. Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service

    Heliyon, Vol. 7, Núm. 6

2020

  1. Future Intentions of Fitness Center Customers: Effect of Emotions, Perceived Well-Being and Management Variables

    Frontiers in Psychology, Vol. 11

  2. Influence of brand image of a sports event on the recommendation of its participants

    Sustainability (Switzerland), Vol. 12, Núm. 12

  3. Perception of the fair social distribution of benefits and costs of a sports event: An analysis of the mediating effect between perceived impacts and future intentions

    Sustainability (Switzerland), Vol. 12, Núm. 11

2019

  1. Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?

    International Journal of Sport Management and Marketing, Vol. 19, Núm. 5-6, pp. 371-388

2018

  1. Brand perception and its relation to perceived performance of a public sports service

    Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 891-910

2017

  1. Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 12, Núm. 2, pp. 54-70

2015

  1. Brand perception and its relation to perceived performance of a public sports service

    Engaging Consumers through Branded Entertainment and Convergent Media (IGI Global), pp. 202-220

2014

  1. Relación entre la imagen de marca, la calidad percibida y las intenciones futuras en servicios deportivos públicos

    El deporte: dinamizador económico