Department: MARKETING AND

Faculty: Faculty of Economics

Institut d' investigació: Inter-university Institute of International Economics (IEI)

Area: Marketing and Market Research

Research group: Research group in marketing and innovation in retailing and services

Email: martina.gallarza@uv.es

Doctor by the Universitat de València with the thesis El valor percibido, un modelo en el ámbito de la experiencia turística 2003. Supervised by Dr. Irene Gil Saura.