Publikationen (97) Publikationen von MAJA SERIC

2024

  1. Asymmetric effects of wellness destination and wellness facility attributes on tourist satisfaction

    Tourism Review, Vol. 79, Núm. 4, pp. 969-980

  2. Dance consumption and mood changes: Examining the role of gender and generational cohorts

    Arts and the Market

  3. Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts

    Journal of Retailing and Consumer Services, Vol. 77

  4. Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses

    Journal of Retailing and Consumer Services, Vol. 81

  5. Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry

    Corporate Communications, Vol. 29, Núm. 2, pp. 257-278

2023

  1. Antecedents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic

    Current Issues in Tourism, Vol. 26, Núm. 2, pp. 224-241

  2. Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

    European Journal of Tourism Research, Vol. 35

  3. The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry

    Journal of East European Management Studies, Vol. 28, Núm. 2, pp. 347-373

  4. The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty: the case of Croatia

    Tourism Review, Vol. 78, Núm. 3, pp. 697-711

  5. The impact of value co-creation in sustainable services: understanding generational differences

    Journal of Services Marketing, Vol. 37, Núm. 2, pp. 155-167

  6. The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context

    Journal of Brand Management, Vol. 30, Núm. 4, pp. 302-317

  7. Understanding prevention measures and tourist behavior in Croatia during the COVID-19 pandemic. A mixed-method approach

    Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2

2022

  1. Challenges in Marketing Communications during the COVID-19 Pandemic: Insights from Tourism and Hospitality Managers

    Tourism, Vol. 70, Núm. 4, pp. 694-706

  2. La confianza de los residentes de un destino turístico en la comunicación de las autoridades durante la pandemia. El papel moderador de las variables sociodemográficas

    El poder de la comunicación: periodismo, educación y feminismo (Dykinson), pp. 154-174

  3. Los efectos de la comunicación y de la relación en la implicación de los alumnos universitarios. Una evidencia empírica

    Mediaciones comunicativas (Thomson Reuters Aranzadi), pp. 331-344

  4. ¿Cómo impulsa la Comunicación Integrada de Marketing la satisfacción del huésped?: Una propuesta a través del conocimiento ecológico y la co-creación de valor

    Management Letters / Cuadernos de Gestión, Vol. 22, Núm. 1, pp. 7-20

2021

  1. Comunicación y género en la enseñanza universitaria. El papel de la comunicación no verbal

    Comunicación política en el mundo digital: tendencias actuales en propaganda, ideología y sociedad (Dykinson), pp. 1337-1363

  2. Efectos de la comunicación integrada de marketing sobre el valor de marca: el rol de la cocreación de valor y el conocimiento ecológico del huésped

    Revista Perspectiva Empresarial, Vol. 8, Núm. 1, pp. 55-70

  3. Effects of integrated marketing communication on brand equity: the rote of value co-creation and guest's ecological knowledge

    REVISTA PERSPECTIVA EMPRESARIAL, Vol. 8, Núm. 1, pp. 55-70

  4. Sustainability in hospitality marketing during the covid‐19 pandemic. Content analysis of consumer empirical research

    Sustainability (Switzerland), Vol. 13, Núm. 18