Publications by the researcher in collaboration with María Pilar Llopis Amorós (4)

2018

  1. Desarrollo y evaluación de una propuesta didáctica de la metodología docente en la asignatura de Trabajo Fin de Grado en los estudios de empresa

    Innovación educativa en la era digital: libro de actas

  2. Marketing destinations through events Research on satisfaction and loyalty in festivals

    ROUTLEDGE HANDBOOK OF DESTINATION MARKETING (ROUTLEDGE), pp. 133-153

  3. PERCEIVED USEFULNESS AND LEARNING IN A VIRTUAL LEARNING ENVIRONMENT: EVIDENCE FROM THE USE OF MOODLE IN UNDERGRADUATE UNIVERSITY STUDENTS

    12TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED)

  4. The role of marketing communications in generating brand equity for an event

    Event Management, Vol. 22, Núm. 5, pp. 825-848