Publicaciones en las que colabora con NATALIA MELANIA VILA LOPEZ (10)

2024

  1. Analysing user-generated content in sports events through the lens of the Spain brand

    Journal of Marketing Analytics

  2. Is Cause-Related Marketing all the Same for Different Cultures?

    Journal of International Consumer Marketing, Vol. 36, Núm. 2, pp. 166-179

  3. The role of sports on destination branding: A bibliometric study

    Journal of Vacation Marketing

2023

  1. A bibliometric analysis of virtual influencers in the Web of Science

    Journal of Marketing Analytics

2022

  1. Qualitative social media content analysis as teaching-learning method in higher education

    Interactive Learning Environments

2021

  1. Attitudinal and viral effects of a high emotional cause-related marketing ad. An integrative international approach

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  2. Segmenting the audience of a cause-related marketing viral campaign

    International Journal of Information Management, Vol. 59

2020

  1. Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age

    Total Quality Management and Business Excellence, Vol. 31, Núm. 3-4, pp. 373-388

2019

  1. Notoriedad y credibilidad de marca como antecedentes a su apego

    Obra digital: revista de comunicación, Núm. 16, pp. 63-76

2016

  1. Análisis de una estrategia combinada de publicidad viral y marketing con causa

    Investigación y marketing, Núm. 133, pp. 40-43