JOSE EDUARDO
TRONCH GARCIA DE LOS RIOS
PROF. PERMANENTE LABORAL PPL
SILVIA
SANZ BLAS
CATEDRÁTICO/A DE UNIVERSIDAD
Publications dans lesquelles il/elle collabore avec SILVIA SANZ BLAS (3)
2018
-
Does social climate influence positive eWOM?: A study of heavy-users of online communities
Business Research Quarterly, Vol. 21, Núm. 1, pp. 26-38
2017
-
Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1403
2016
-
The role of emotions and social influences on consumer loyalty towards online travel communities
Journal of Service Theory and Practice, Vol. 26, Núm. 5, pp. 534-558