Publications dans lesquelles il/elle collabore avec SILVIA SANZ BLAS (3)

2018

  1. Does social climate influence positive eWOM?: A study of heavy-users of online communities

    Business Research Quarterly, Vol. 21, Núm. 1, pp. 26-38

2017

  1. Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1403

2016

  1. The role of emotions and social influences on consumer loyalty towards online travel communities

    Journal of Service Theory and Practice, Vol. 26, Núm. 5, pp. 534-558