NATALIA MELANIA
VILA LOPEZ
CATEDRÁTICO/A DE UNIVERSIDAD
Publicacións nas que colabora con NATALIA MELANIA VILA LOPEZ (166)
2024
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Analysing user-generated content in sports events through the lens of the Spain brand
Journal of Marketing Analytics
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DATA ON SOCIAL NETWORKS TALKINB ABOUT SPAIN IN 3 SPORT EVENTS
Zenodo
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DATA ON SOCIAL NETWORKS TALKINB ABOUT SPAIN IN 3 SPORT EVENTS
Zenodo
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Dada Base Bibliometric Complains
Zenodo
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Dada Base Bibliometric Complains
Zenodo
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Data mining to reposition a religious tourist destination in COVID-19
International Journal of Contemporary Hospitality Management, Vol. 36, Núm. 2, pp. 457-477
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Handmade virtual messages to promote foreign fashion brands in Instagram
Journal of Global Fashion Marketing, Vol. 15, Núm. 2, pp. 221-234
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Healthy Lifestyle and Complementary and Alternative Medicine
Holistic Nursing Practice, Vol. 38, Núm. 5, pp. 297-303
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Is Cause-Related Marketing all the Same for Different Cultures?
Journal of International Consumer Marketing, Vol. 36, Núm. 2, pp. 166-179
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Lag selection for predictors of tourism demand in Valencia Region (Spain)
Zenodo
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Lag selection for predictors of tourism demand in Valencia Region (Spain)
Zenodo
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Opinion leaders on sporting events for country branding
Journal of Vacation Marketing
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Sports ambassadors and destination image: a fuzzy set analysis
International Journal of Sports Marketing and Sponsorship, Vol. 25, Núm. 3, pp. 524-540
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Studying international complaints: a multicultural analysis across two time periods
Journal of Business and Industrial Marketing, Vol. 39, Núm. 7, pp. 1465-1480
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The role of sports on destination branding: A bibliometric study
Journal of Vacation Marketing
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Variables related to prices for Belgium, France, Germany, Italy, Netherlands, Spain, United Kingdom and United States
Zenodo
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Variables related to prices for Belgium, France, Germany, Italy, Netherlands, Spain, United Kingdom and United States
Zenodo
2023
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A bibliometric analysis of virtual influencers in the Web of Science
Journal of Marketing Analytics
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A century of research on complaints: longitudinal bibliometric analysis of WoS (1900–2019)
Total Quality Management and Business Excellence, Vol. 34, Núm. 1-2, pp. 71-96
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Artificial intelligence in sports: Monitoring marathons in social media - The role of sports events in territory branding
Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 315-340