Publicaciones en colaboración con investigadores/as de University of Strathclyde (2)

2020

  1. The Inter-Variable Perspective on Consumer Value Research A Personal Documented View

    VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 90-125

  2. The Intra-Variable Perspective on Value Research A Personal Documented View

    VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 42-89