Grupo de investigación en marketing e innovación en distribución comercial y servicios
INNOMARK
University of Strathclyde
Glasgow, Reino UnidoUniversity of Strathclyde-ko ikertzaileekin lankidetzan egindako argitalpenak (2)
2020
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The Inter-Variable Perspective on Consumer Value Research A Personal Documented View
VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 90-125
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The Intra-Variable Perspective on Value Research A Personal Documented View
VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 42-89