Research group in marketing and innovation in retailing and services
INNOMARK
University of Strathclyde
Glasgow, Reino UnidoPublications in collaboration with researchers from University of Strathclyde (2)
2020
-
The Inter-Variable Perspective on Consumer Value Research A Personal Documented View
VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 90-125
-
The Intra-Variable Perspective on Value Research A Personal Documented View
VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 42-89