Acquiring Customers Through Click-and-Collect, Price Matching, and Environmental Information

  1. Miquel-Romero, M.-J.
  2. Frasquet, M.
  3. Mollá-Descals, A.
Proceedings:
Springer Proceedings in Business and Economics

ISSN: 2198-7254,  2198-7246

ISBN: 9783031691911

Year of publication: 2024

Advances in National Brand and Private Label Marketing - 11th International Conference

Pages: 47-52

Type: Conference paper

DOI: 10.1007/978-3-031-69192-8_5 GOOGLE SCHOLAR
Data source: Scopus