The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement
- Mendoza-Moreira, M.
- Moliner-Velázquez, B.
- Berenguer-Contri, G.
- Gil-Saura, I.
Zeitschrift:
International Journal of Pharmaceutical and Healthcare Marketing
ISSN: 1750-6123
Datum der Publikation: 2024
Art: Artikel