Examining presence in immersive virtual reality and website interfaces through the cognitive fit and cognitive load theories

  1. Martínez-Molés, V.
  2. Pérez-Cabañero, C.
  3. Cervera-Taulet, A.
Journal:
International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Year of publication: 2024

Volume: 36

Issue: 11

Pages: 3930-3949

Type: Article

DOI: 10.1108/IJCHM-09-2023-1512 GOOGLE SCHOLAR