Understanding how marathon attendees’ heterogeneity affects public sponsorship reputation and brand equity

  1. Miquel-Romero, M.-J.
  2. Schlesinger, W.
  3. Cervera-Taulet, A.
Journal:
International Journal of Sport Management and Marketing

ISSN: 1740-2808,  1475-8962

Year of publication: 2024

Volume: 24

Issue: 2

Pages: 156-178

Type: Conference paper

DOI: 10.1504/IJSMM.2024.137123 GOOGLE SCHOLAR
Data source: Scopus