Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media
- Cruz-Ros, S.
- Miquel-Romero, M.-J.
- Yee, R.W.Y.
ISSN: 1479-1838, 1472-0817
Année de publication: 2024
Volumen: 23
Número: 4
Pages: 1820-1831
Type: Article
