Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media

  1. Cruz-Ros, S.
  2. Miquel-Romero, M.-J.
  3. Yee, R.W.Y.
Journal:
Journal of Consumer Behaviour

ISSN: 1479-1838,  1472-0817

Year of publication: 2024

Volume: 23

Issue: 4

Pages: 1820-1831

Type: Article

DOI: 10.1002/CB.2305 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus