Positive and negative customer engagement in the tourism industry: Should these constructs be studied separately?

  1. Villamediana-Pedrosa, J.D.
  2. Vila-López, N.
  3. Küster-Boluda, I.
  4. Kolbe, D.
Liburua:
Handbook of Customer Engagement in Tourism Marketing

ISBN: 9781802203936

Argitalpen urtea: 2023

Orrialdeak: 25-42

Mota: Liburuko kapitulua

DOI: 10.4337/9781802203943.00011 GOOGLE SCHOLAR
Datuen iturria: Scopus