Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts

  1. Patrizi, M.
  2. Šerić, M.
  3. Vernuccio, M.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2024

Volume: 77

Type: Article

DOI: 10.1016/J.JRETCONSER.2023.103659 GOOGLE SCHOLAR lock_openOpen access editor