Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts

  1. Patrizi, M.
  2. Šerić, M.
  3. Vernuccio, M.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Any de publicació: 2024

Volum: 77

Tipus: Article

DOI: 10.1016/J.JRETCONSER.2023.103659 GOOGLE SCHOLAR lock_openAccés obert editor
Font de les dades: Scopus