Antecedents and consequences of brand tribes in sports organizations: the role of brand personality dimensions

  1. Nagore, C.
  2. Aldas-Manzano, J.
  3. Curras-Perez, R.
Revue:
Revista Brasileira de Gestao de Negocios

ISSN: 1983-0807,  1806-4892

Année de publication: 2023

Volumen: 25

Número: 3

Pages: 315-332

Type: Article

DOI: 10.7819/RBGN.V25I3.4229 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus