Antecedents and consequences of brand tribes in sports organizations: the role of brand personality dimensions
- Nagore, C.
- Aldas-Manzano, J.
- Curras-Perez, R.
ISSN: 1983-0807, 1806-4892
Argitalpen urtea: 2023
Alea: 25
Zenbakia: 3
Orrialdeak: 315-332
Mota: Artikulua