Antecedents and consequences of brand tribes in sports organizations: the role of brand personality dimensions

  1. Nagore, C.
  2. Aldas-Manzano, J.
  3. Curras-Perez, R.
Journal:
Revista Brasileira de Gestao de Negocios

ISSN: 1983-0807,  1806-4892

Year of publication: 2023

Volume: 25

Issue: 3

Pages: 315-332

Type: Article

DOI: 10.7819/RBGN.V25I3.4229 GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Data source: Scopus