When showrooming is not a threat: Uncovering opportunities for showroomer retention

  1. Frasquet, M.
  2. Miquel-Romero, M.-J.
  3. Mollá-Descals, A.
Revista:
Electronic Commerce Research and Applications

ISSN: 1567-4223

Any de publicació: 2023

Volum: 60

Tipus: Article

DOI: 10.1016/J.ELERAP.2023.101287 GOOGLE SCHOLAR lock_openAccés obert editor
Font de les dades: Scopus