Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets

  1. Curras-Perez, R.
  2. Alvarado-Herrera, A.
  3. Vera-Martínez, J.
Zeitschrift:
Asia Pacific Journal of Marketing and Logistics

ISSN: 1758-4248 1355-5855

Datum der Publikation: 2023

Ausgabe: 35

Nummer: 11

Seiten: 2748-2764

Art: Artikel

DOI: 10.1108/APJML-09-2022-0761 GOOGLE SCHOLAR lock_openOpen Access editor