Innovative sports-embedded gambling promotion: A study of spectators’ enjoyment and gambling intention during XFL games
- Xu, Z.
- Gonzalez-Serrano, M.H.
- Porreca, R.
- Jones, P.
Revista:
Journal of Business Research
ISSN: 0148-2963
Ano de publicación: 2021
Volume: 131
Páxinas: 206-216
Tipo: Artigo
