Innovative sports-embedded gambling promotion: A study of spectators’ enjoyment and gambling intention during XFL games
- Xu, Z.
- Gonzalez-Serrano, M.H.
- Porreca, R.
- Jones, P.
Revue:
Journal of Business Research
ISSN: 0148-2963
Année de publication: 2021
Volumen: 131
Pages: 206-216
Type: Article
